Did you know that TicTacs now have even more ?Enjoyable Freshness?? A perky blonde in a white miniskirt with matching Go-Go boots told me so. What she didn?t tell me, though, as she struck any number of freshness-related poses in a futuristic, egg-shaped chair, is when the hell ?enjoyable freshness? became a meaningful term, much less a quantifiable unit of measurement. How, exactly, is ?enjoyable freshness? measured? Grams? Seconds? Kilometers? Is ?enjoyable freshness? an imported ingredient, or should we expect ?Enjoyable Freshness? Rendering Plants to spring up all across America? Is it extracted from plant or animal sources? Is magic involved, and if so, good magic or black magic? I don?t want to be eating (by ?eating? I mean ?enjoying?) a mint tainted with evil, now matter how fresh it is. I tried researching TicTac?s ingredients at www.tictacusa.com, but the website makes no mention of what?s in them aside from refreshment. They do, however, have pictures and videos of the perky blonde. What is the blonde hiding? Does she know the top-secret formula for ?enjoyable freshness,? or is she merely a decoy? Or does she know too much? Will her Go-Go boots be found dangling over the edge of a back alley dumpster by a homeless person about to make a grisly discovery?
And if ?enjoyable freshness? isn?t an ingredient, per se, but rather an elusive, ethereal quality possessed by the mints themselves, which impartial panel of lab technicians and electrode-wired test subjects validated the increase of enjoyment and freshness? And is TicTac's ?enjoyable freshness? only experienced while fashionably dressed and in a futuristic egg-shaped chair? If that?s the case, why do so many prostitutes carry them? I demand answers! I demand scientists with pointers dressed in white lab coats! I want diagrams, graphs, and flow charts. I want paid testimonials of average citizens saying, ?Mmmm.?
Is making the mints larger really just a ploy to bombard us with more of the same ol? run-of-the-mill freshness, but in confusing quantities? Is this another example of the Vegas Early Bird Buffet Syndrome? Sure, TicTacs may be bigger, but now you get less of them per package. If ?enjoyable freshness,? like TicTacs themselves, is sold by weight and not volume, then there is no ?more? to be found here. And since when does a product with years of shelf life even begin to concern itself with freshness? The only thing added is another ridiculously asinine marketing phrase that makes me want to hurl my television off an overpass and into the path of a TicTac truck.
Yes, in the end, it?s all about making money with an absurdly meaningless promise, but, unlike the Catholic Church, TicTacs can?t expect to get away with it for long. They?d better be working on a better ad campaign. I?d suggest something along the lines of, ?Now with 30% Louder Movie Theatre Rattling!? I haven?t had a TicTac in years, but it hasn?t been a conscious choice. Now, however, it?s bound to be years before I can walk by them in a store without making enraged sputtering noises and causing a scene. Just ask Shawn. He?ll tell you.
Enjoyable Freshness my ass.
Posted by johnfrommelt
at 12:35 PM
Updated: Sunday, 24 April 2005 12:42 PM